If you could turn petrol into water you could make a fortune! We’ve had the Great War and The Great Depression. Is the Bottled Water Industry, ‘The Great Scam’? According to recent research, tap water costs about $0.002 per quart, while pre-bottled water can cost as much as $5.00 or more per quart, depending on the brand and where you purchase it from. Commercially delivered water is around $0.70 per litre. Some of the largest companies in the bottled water industry have admitted their bottled water is nothing more than filtered tap water. The average cost of filtered water is around $0.03 – $0.07 per quart, so that means at just $2.00 for a bottle of water you can be paying up to 1000 times the cost of tap water or around 100 times the cost of filtered water. Is it any wonder these companies can afford massive budgets for marketing in order to convince us that bottled water and other drinks make us feel better, live better, look better?
We like to keep everything in context and there is a time and place for bottled water. Such times are in cases of disasters (Environmental & man made), third world countries and regions in which there is no access to safe drinking water. With advances in portable, domestic and commercial filtration technology and the affodability of such devices there is no sane reason in which someone should choose to purchase bottled water in modern western cultures.
It is estimated that about 200ml of crude oil, is used to produce each litre of bottled water, including the plastic, transportation and refrigeration. Australia’s bottled water use in 2006 was responsible for more than 60,000 tonnes of greenhouse gas emissions – the same amount 13,000 cars generate in 12 months. Bottled water consumption here and internationally has continued to increase annually. Global consumption of bottled water is now estimated at around 180 billion litres per year.
If we very conservatively say that there are just 50 Billion bottles produced annually and if, as we are led to believe 80% of these bottles are recycled that still leaves around 10 Billion bottles going into landfill or environment, waterways, oceans etc. Multiply that by every year we continue to use pre bottled water and it doesn’t take a Rhodes Scholar to figure out we are headed for a man made, global environmental disaster! How did this all come about? Fortunately there are resouces and documentaries produced to explain how this all came about. Here are a couple of our favourites: The Story Of Stuff. Bottled Water Tapped –